WhiteFence is the nation’s leading online comparison-shopping marketplace that helps consumers compare and order home services. This is where I am currently employed as the Sr. Web & Graphic Designer and have been working here for the past 2.5+ years. I was to redesign this site with a left navigation that included more links; instead of the previous top nav with less links. This is maybe the 7th version of our company site (yes it’s a lot for a company that has only been around 8 years). I used a muted color palette to control the users focus on the action items of the page. Can you guess what’s most important?
